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In 1993, a star was born…Rawaby,
the brand entered a lot of
homes, and became the brand of
choice for a lot of
consumers…the brand was
strong…and across the years it
has gone through a lot of
challenges, but always came out
a winner thank god, setting the
benchmark for the real taste of zebda fallahi.
In 2001, another star was born…Ganna, a brand with new flavor and new appeal…we have come another long way with this brand, that has earned us another big chunk of the Egyptian market…it gave us proud and coupled ownership of the two strongest ghee brands in the market…
As per January 2009 retail audit data... Our stars have gone beyond…
Rawaby has reached 30.5% market share…this is the highest ever for the brand in the past 8 years!
Additionally, Ganna has reached 18.5% market share…and therefore together, they give us 51.6% of the ghee market size...
 Afia’s Success
“Afia’’ won the 3rd best brand of the Arab world after Al-Jazeerah and MBC and before Marai, Rotana and LBC.
This is the proof that the hard work of Savolans to build this brand over the last 25 years is giving its fruits, and the brand is stronger than ever giving opportunities for further margin enhancement and full power exploitation.
A Word from the Chairman,
“This is the highest recognition of your ingenuity, innovation, and wise investments in our beloved brand: AFIA. It is a tribute to all those Savolans that lead the introduction of consumer branding into our region through the development of Afia. It is an acknowledgement of the pioneering work of the visionaries who were ahead of their time in leading the development of this super brand: our visionary chairman, our beloved brother Dr. Abdulraouf, the current leadership of Foods under the guidance of brother Zouhair Eloudghiri, and all the Savola teams with their Can Do and Itqan that worked under them.
You are entitled to feel proud; this testimony comes from an independent party and it shows that you own
the number one consumer goods brand in the Arab world. I am sure that all the learning and innovation that went into building this great brand, by the grace of Allah, and your Savolan Itqan, will be repeated in building other super brands like Osra, Ladan, Ganna, Panda, Kinan...in every region, product and business sector that we operate.
We’re all proud of your achievement!”
Sami Baroum
Chairman Savola Foods
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